With kids in mind, corporations such as Fuhu make devices that come with built-in parental control. Nick Stepka, father of three children, knew what product would be a hit for his young daughter’s birthday, and it wasn’t a doll or a toy. He gave her a tablet, not an iPad or the latest Samsung, but one specifically made for young ones. It also came with a protective case loaded with apps for kids.
Stepka’s family is a part of an expanding market of consumers for who simple games and toys is just not enough. In the US, the amount of children ages 10 and younger using a mobile device has doubled in recent years.
Children are also spending more of their time on phones and tablets. An average of 15 minutes a day for the last year, much higher than the five minutes in 2012.
In the meantime, kids’ use of standard tech entertainment, as in computers, televisions, and video games, has also declined. That’s why Jim Mitchell started Fuhu, the El Segundo business making tablets for young consumers.
Nabi tablets are made by Fuhu, which are sold by retailers for up to $300. Last year, the business achieved $200 million in sales, and executives bet that the demand will continue.
Kids can personalize their device with stickers featuring a variety of TV and movie characters. They can use their tablets to play games, watch shows or movies and explore sites that are approved by their parents.
Not surprisingly, the industry competition for children’s devices and apps for kids continues to grow.
Hollywood is also noticing. Walt Disney, Viacom Inc.’s Nickelodeon and DreamWorks Animation are releasing mobile apps and tablets.
BabyFirstTV, an education-focusing cable channel, is available to 40 million homes in the US alone. Having unleash 27 apps for kids. Executive president and co-founder of the company, Sharon Rechter, said she looks to get her app company to align with the level of existing traditional T.V company in the upcoming years.