Kobe Bryant wants to be number one in the business field as he once was in his basketball career. The famous basketball player hung up his basketball shoes a long time ago. He now wants to focus on being number one in other aspects of his life. Mr. Bryant’s chief business of his sports drinks called BodyArmor. BodyArmor may be a small business now but is rapidly growing in the business world. The ex-basketball player has been working endlessly on his small business. Also, he has invested lots of money into his BodyArmor sports drinks. Kobe wants his brand to become an active competitor for the top beverage companies. Those companies include Coca-Cola’s Powerade and Pepsi’s Gatorade sport drink lines.
The famous ex-basketball player Kobe Bryant and sports drink company have set ambitious goals to be the number one beverage for athletes by the year 2025.
The Consumer News and Business Channel had fully supported Kobe Bryant when he met with the foundation of the convenience stores. He met with many different CEOs for guidance. In mid-2017, he shared his product at the National Association of College Auxiliary Services.
National Association of College Auxiliary Services show is a retail trade show that happens every year. In 2012 Kobe Bryant met with the founder of VitaminWater and SmartWater to discuss his ideas. Now VitaminWater and SmartWater are billion-dollar beverage brands. In early 2007 Cocoa-Cola bought out their fantastic idea both SmartWater and VitaminWater.
Mike Repole, the founder of both SmartWater and Vitamin water, says after his meeting with Bryant he went to work on something new in the sports drink game. Bryant and Mike began working together to create a healthier sports drink that will give you the energy that you need to keep your head and body in the game.